Someone must have told the folks at Taco bell that their Chalupa (a taco inexplicably wrapped in deep-fried bread) wasn’t high enough in fat. Good news! They’ve fixed it! they’ve added more cheese!
Yup, Taco Bell has invented a new menu item called the Quesalupa, which we guess is a slightly better made-up word than Chalupadilla, but only by a little. It’s the, um, traditional (?) chalupa, with cheese baked into the flatbread wrapping, which melts during preparation, making this basically a stuffed-crust taco. If this were the second grade, Pizza Hut would be throwing a tantrum and yelling “STOP COPYING ME, TACO BELL!!!”
Taco Bell is testing out the Quesalupa out in a limited market area around Toledo, OH. That technique isn’t unusual, but they’re adding a social-media peer pressure element, wherein the Taco Bell PR team is encouraging people to bully their Toledo-based friends into buying Quesalupas, so the product launch succeeds. Peer Pressure. That’s very… middle school of them!
If you want to read more about how fast food corporations are behaving like schoolchildren, check out the FoodBeast article: http://goo.gl/8urgch
Or this write up in USA Today: http://goo.gl/Dzat9N
What other fast food chains’ ideas would you like to see Taco Bel crib from? Does the sheer audacity of the Quesalupa make up for the very greasy hands that will surely follow? Do you live in the Toledo area? Is the Quesalupa everything we could hope for and more? What other fast food items would you like to hear us talk about on the channel?
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Tune in to the Food Feeder with Tasted's food guru, Noah Galuten. Noah's been there and done that in pretty much every aspect of the culinary scene from his stint as a popular food writer for LA Weekly to now opening his own highly anticipated BBQ restaurant. Hop on for the ride as Noah gives us the inside scoop on what's hot and happening in the world of fascinating food from breaking news, to awesome events, cool chefs, incredible restaurants and all around good eats. Noah's the guy for everything you ever wanted to know about food... and then some. Click subscribe to check out new episodes almost every day!
