The idea was to transform the channel identity so it would be more in tune with their interests; CTK is to film what MTV is to music. We started by reducing the CINEMATK channel name to CTK and a logo was created with a clear pop-art inspiration, strong and easily recognizable. We also created a variety of promos for different styles of programs such as hand-made poster art-style, graffiti and collages to name just a few. More info about CTK: http://comodoscreen.com/project/ctk Credits Creative Directors: Pep Prior and Abel Lopez Art direction: Abel Lopez and Pep Prior Animation and design: Pep Prior and Abel Lopez Logo design: Enric Jardí Music: Xavi Martin for Teuve
