How to change without changing? By transforming and playing with the 3 in the TV3 logo, there was room for celebratory change. Using festive elements such as lights, sparkles and streams of color that swirled around the screen to coalesce into the 3 of the TV3 logo, we were able to maintain the all-important channel logo. The identity was also applied off-air to their building, street advertising, press and even to their radio channel logo. More about the TV3 anniversary logo: http://comodoscreen.com/project/tv3-vint-i-cinc Credits Creative Directors: Pep Prior and Abel Lopez Art direction: Abel Lopez and Pep Prior Animation and design: Pep Prior and Abel Lopez 3D: Dani Villalba Music: Francesc Chaparro for TV3
