Healthcare professionals (HCPs) must stay abreast of a wealth of information to provide quality care for their patients. In a recent physician survey, 85% of the respondents reported using social media at least once a week or once a day to scan or explore health information. In addition, 58% considered social media to be beneficial and a good source of current, high-quality information.
As physicians increasingly look online to obtain relevant information, life sciences organizations often struggle with how to create branded social media initiatives that drive business impact while also managing FDA, legal and regulatory concerns.
Join Paragon Solutions for this complimentary, 60-minute webinar where we will present the procedures and benefits of executing an integrated physician experience that incorporates a social media platform.
