STORY: Launching their curved screen TV in Australia, LG Electronics asked actor Ewan McGregor to help, the day before he is due to shoot an advert for the Korean company. Speaking at the product launch in Sydney he said more and more films are only being seen on TV and its important that people get the best out of them. LG say a curved screen increases the sense of immersion in the media. Meanwhile McGregor has been in Australia since February making a film called 'Son of a Gun', a crime thriller written by its Australian director Julius Avery that sees McGregor playing a master criminal.