Part 1
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I'm Denver Lane, founder and president of Woyster Media.
This is Social Media Marketing Essentials for the Small Business Video #8 - Video Dominance Part 1
It's funny how clients and prospective clients groan when we suggest video marketing. Invariably they've either tried it, or known someone who has and seen little or no results.
It's a challenge sometimes to get past the misconception that video doesn't work but that's all it is, a misconception. When done right, video marketing will, build quality backlinks to your website, attract lots of new visitors, and it's far more engaging than simple texts and pictures.
Here are a few stats that may convince you to take the plunge:
Youtube is the fourth most popular site with the second most used search engine on the planet.
Youtube has over 800 million unique visits each month to watch over 4 Billion hours of video, at a rate of over 4 billion videos every single day!
These visitors then take about 450 million social actions, liking, sharing etc. These social actions are what grow your brand! More than half of all the videos on YouTube have been Liked shared or commented upon!
All this activity isn't isolated to just the YouTube website. Over 500 years of YouTube video are watched on Facebook every day, and more than 700 YouTube videos are shared on Twitter EVERY MINUTE!!
If all that doesn't impress you, video is 53 times more likely to generate a first page Google ranking, and consumers who watch product videos are 85% more likely to buy!
So what does all this mean?
To sum it all up, video is more popular, more engaging, and sells better than all other media. If you want more business, and you're not using video, you're missing out on an incredibly valuable tool.
Yes. You do HAVE to know what you're doing to get the most exposure, engagement, and virility, but not to worry. This is part one of Video Dominance, our series within a series.
Over the next several videos we'll show you EXACTLY how to make and promote your videos along with how to optimize your channel to attract a growing audience of Your Brand-Crazy fans!
I'm Denver Lane with Woyster Media.
Like this video, subscribe to our channel, check us out on Facebook, Pinterest, Twitter or our website at www.woystermedia.com, we'd love to hear from you.
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