Customizing the market is a way to increase sales figures. Mark Tompkins thinks that Harley-Davidson finally realized this, and now is looking beyond the domestic market where enjoys the title of undisputed ruler. But when you step outside of these boundaries the situation drastically changes and you must adapt to the market in order to earn some money. Precisely for this reason, Harley started with the creation of special series of motorbikes for certain foreign markets. After entering the market in Italy, the turn came to Portugal and Spain, for which Harley-Davidson have created three unique models.
Read more at Mark Tompkins’s weblog at http://marktompkins.org/
