http://www.mycashtime.com/blog/cash-advance/some-borrowers-unrealistic-expectations-make-cash-advance-loans-unaffordable/
http://www.mycashtime.com/cash-advance
A report by the Pew charitable trusts non-profit organization did a study to understand the effects the payday loan industry has on consumers. According to them there are 6 primary reasons consumers take out these loans.