The General Mills Foundation joined First Lady Michelle Obama at a Let’s Move! event in Chicago today where it was announced that General Mills is joining the President’s Council on Fitness, Sports and Nutrition (PCFSN) as the inaugural presidential sponsor of the Presidential Youth Fitness Program aimed at helping kids stay physically active.
“With each passing year, schools feel like it’s just getting harder to find the time, the money, and the will to help our kids be active,” said Michelle Obama. ”But just because it’s hard doesn’t mean we should stop trying – it means we should try harder. It means that all of us – not just educators, but businesses and non-profits and ordinary citizens – we all need to dig deeper and start getting even more creative. “That’s what Let’s Move! Active Schools is all about – it’s about all of us coming together to once again make being active a way of life for our kids. And with today’s announcement, anyone, in an
