This video tip and full curriculum of Social Media Training recommendations for small business entrepreneurs can be found in the Practical Social Media University at http://practicalsocialmedia.com/.
One of the most effective ways to entice people to give you their contact information in return for your opt-in offer is to give them a reward for doing so, and one of those potential rewards is exclusive content. In this social media training tip, we'll go over how to set up password protected content on WordPress, and how you can use this to your advantage.
You can also find a full blog post on this subject at http://practicalsocialmedia.com/social-media-training/using-password-protected-content/.