On The Fifty's newest video, “Even If It Kills,” which recently premiered on the AMP Magazine website, captures the true essence of the band. In the clip, the scenes offer views of the ocean and every day atmospheres as the band performs to the subtleties of their surroundings. Each member is portrayed from a viewpoint that defines them in their own way, and “Even If It Kills” expresses the existence of an up and coming band that is sure to stick around. There’s no fancy tricks or over the top CGI, just a band doing what they do best.
