How to Navigate China's Diverse Social Media Landscape
L2 - 300 West 57th Street
Module 2: Agility & Determination: Social Media & Search Platforms in China
SAM FLEMMING | Founder & Chairman, CIC
"Buzz and Brands in China"
Sam Flemming is founder and chairman of CIC, the first and foremost provider of social business intelligence in China. Sam has been an important figure in China's digital (r)evolution for over 14 years, starting with Chinapay.com, the first online payment platform in China.
Since founding CIC in 2004, he has steered the company into position as both thought and market leader in Chinese social media. Utilizing patent pending technology and over 100 staff, CIC's tools and professional services have been helping businesses such as L'Oréal, Pepsi and Nike convert the "chatter" from the world's largest, most active, complex and fragmented digital market into business intelligence for more impactful communications and ultimately superior business performance.
Sam and the CIC luxury social media team work closely with leading luxury brands in China, helping them navigate and leverage the power of social media intelligence.Sam has been interviewed and quoted extensively on topics related to Chinese digital culture, social media and the Internet by a host of worldwide media sources, including Businessweek, the Wall Street Journal, and Bloomberg TV. He is also a frequent speaker at renowned branding and marketing events throughout the world, such as Open Web Asia, The Economist's Branding Roundtable, TEDx , SXSW, and Ad Tech. In addition to these appearances, Sam also hosts the Interactive China series on iTV Asia and is a frequent contributor to industry publications such as Ad Age China. Sam is highly respected by China's Internet industry experts and is considered the pioneer of social media in China. His blog is regarded as a "must read" source for timely information on IWOM, PR, and Internet marketing in China.
RAND HAN | Strategy Director, Resonance China
"Critical Choices in China's Volatile Social Graph"
In 2009 Rand founded Resonance China for which he won the "Internationalist Innovator of the Year" award. He currently serves as Strategy Director, overseeing business development, client creative strategy, and general project management. Resonance is a digital consultancy that strategizes, plans, and manages client and partner China social media campaigns from the ground up. By understanding China's digital landscape and the behavior and profiles of its numerous fragmented channels, Resonance creates and implements actionable solutions derived from the unique balance of Brand goals, Chinese netizen engagement, and campaign resources.
Rand previously worked for Axciom and McCann Erickson in China before creating BA360 in 2005. Rand created the popular China advertising blog Littleredbook in 2008, and has spoken at UC Berkeley Asia Business Conference, served as a judge for the Global Effie Awards, served as panelist at the Effie Awards Social Media Roundtable, and is a member of the Meihua Online Advertising Hall of Fame.
NET JACOBSSON | Board Member, P1
"Emerging Social Platforms: P1 Finds A Sticky Niche"
Net is a former Facebook executive, serial entrepreneur, and currently the founder & CEO of PlayHopper, a company focusing on social game mechanics for the consumer Web. Net is an active advisor to several start-ups - Crowdstar, AuroraFeint, and King.com - and is a board member of the exclusive Chinese social network P1, which targets the growing luxury market in China.
Net previously led International Business Development and Mobile Business Development at Facebook and has also held executive positions at Maxthon, Mashup Media, ICQ, and Sony Ericsson.
