Cell Phones: The 7th Form of Mass Media

2012-12-05 43

Cell Phones: The 7th Form of Mass Media
PICNIC - PICNIC 2009
With as many as 4 billion in use, mobile phones are truly the 7th mass medium. Combining many of the 6 media before them -- including the Internet, television, cinema and radio/audio -- and being always on and with their owners 24/7, their impact is huge and growing.Tomi Ahonen shares his view of how mobile phones have changed how we work and play, as well as a vision for what the next 4 billion phones will bring.