Raised in the true Indian wrestling tradition, alcohol was never in his sphere. So what does Sushil Kumar do when a leading liquor brand offers him Rs 50 lakh to appear in a surrogate ad, he firmly refuses. "I didn't want to be associated with a liquor brand in any form as it would send a wrong signal to the youth," Kumar said. The two time Olympic medalist rejected the offer as he felt it would send a wrong message to the youth of the country.