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Each time Von performs his celebratory sack dance on the field, Ubisoft and The Hip Hop Dance Experience will make a charitable donation to Von’s Vision, a foundation dedicated to providing eye care, glasses, and contact lenses to underprivileged youth.
Fans can help Von name his dance move by tweeting their ideas to his Twitter handle: @millerlite40. Von will select the best suggestion and opposing quarterbacks will have no choice but to get out of the way…or dance along.