Alia Bhatt, Varun Dhawan & Siddharth Malhotra promoting SOTY at the launch of the Aircel contest 'Buddy of the year'.Student of the Year is an upcoming romantic comedy film directed by Karan Johar, starring newcomers Varun Dhawan, Sidharth Malhotra and Alia Bhatt in the lead roles. The film is produced by Karan Johar and Shahrukh Khan under the banner of Dharma Productions, IBC Motion Pictures, Walker Family Pictures and Red Chillies Entertainment. The film is to be released on 19 October 2012. Karan Johar said The contest is an extension of the film where youngsters will compete against each other to win a chance to meet the film's star cast. We are excited and looking forward to a great association.