Drug-related violence across Mexico has killed thousands of people this year alone.
The government is now trying to improve its image though and to lure tourists back with a publicity campaign.
Part of which is the Tequila Express, a train that employs Mexico's most famous drink, Tequila, and its most recognisable music, Mariachi, as draw cards.
Al Jazeera's Adam Raney reports from Jalisco.
