Most tourists who visit Israel go to Tel Aviv, the religious sites in Jerusalem, or the Dead Sea.
But more people are now choosing to tour the occupied Palestinian territories, a place most governments advise against visiting.
One unusual tour company is using both Israeli and Palestinian guides to show tourists both sides of the land.
The operator's slogan is: "To understand is to see."
Al Jazeera's Rory Challands reports from the occupied West Bank.