(3BL Media) Detroit, MI - July 19, 2012 - General Motors is using the voice of its fleet and commercial customers to tout product benefits in its newly launched advertising campaign. These customers bring to life how GM vehicles impact their businesses and their bottom lines.
Businesses and organizations worldwide rely on vehicles from Chevrolet, Buick, GMC and Cadillac for everything from feeding the elderly to helping to meet sustainability goals.
“Our mission is to provide great products, innovative business solutions and an exceptional customer experience,” said Ed Peper, U.S. vice president, Fleet and Commercial Sales. “What better way to convey the benefits of our vehicles and the services we provide than having our customers tell their own stories?”
“Stories from the Road” Customer Stories
Meals on Wheels Ministry – The reliability of its fleet vehicles is critical to Meals on Wheels Ministry and to those who depend on the program in Tyler, Texas
