Only last month, he lit the Olympic cauldron when it first landed on British soil from Athens.
He was also part of the team that helped campaign for and win London's hosting of the 2012 Games.
But that's as far as David Beckham's Olympic dreams goes this year.
He has not been selected to be a part of Britain's Olympic soccer team.
It's a huge blow for the former England captain, who hoped to crown the twilight of his career in style.
The Los Angeles Galaxy midfielder had been widely expected to be named as one of the three overage players for the squad.
Beckham has released a statement through his spokesman, saying: "Naturally I am very disappointed, but there will be no bigger supporter of the team than me."
Cindy Martin, Reuters