Little Kids Rock works with some of the most economically challenged school districts in the United States to rebuild and reintroduce music programs. Little Kids Rock's weekly music education classes are offered to K-12 students in public schools that have cut their music programs. Little Kids Rock knows that in order to keep kids in school, focused and out of trouble they must be engaged in music.
David Wish founder of Little Kids Rock believes private/public partnerships are essential for the future of nonprofit work. EcoMedia's concept of doing well while doing good attracted him to partnering with the CBS division. Wish says EducationAds are on the cutting edge of creativity, which is necessary for funding success moving forward.
EcoMedia's goal is to elevate the ordiary commercial into an agent for social change. Through EcoMedia's partnership with Little Kids Rock, EcoMedia intends to direct advertising dollars from EducationAds towards Little Kids Rock music education p
