(3BL Media) May 31, 2012 - David Hessekiel, President of The Cause Marketing Forum sat down for an interview at the 2012 Cause Marketing Forum Conference, taking place May 30th and 31st in Chicago, IL.
The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum will cover a wide range of topics featuring expert cause marketing speakers and discussion group leaders. From legal considerations to forming the perfect corporate-nonprofit partnership to harnessing the power of social media for your cause marketing campaign, no cause-related marketing topic is left uncovered.
Over these two days, attendees will hear from executives, marketing and corporate social responsibility professionals from companies including Zynga, Procter & Gamble, Campbell’s Sou
