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Stan Sher of Dealer eTraining talks about the importance of following up on internet leads and opportunities during off hours. It is no surprise that a number of consumers shop online between the hours of 9pm and 2am. However, dealerships do not have a protocol to put in place to be available for the consumer. Imagine the power of being able to handle a live chat opportunity, take a phone up, or email a real response instantly when a lead arrives.
