Pizza Parlor Offers Free Pizza for Spanish Orders - as part of the news series by GeoBeats.
A pizza parlor chain in Texas is stirring things up with its new promotion that offers a free pizza on June 5th if the customer places their order in Spanish. Pizza Patron should be used to the backlash; executives faced death threats for their promotional practices in 2007 when they started accepting Mexican Pesos. Pizza Patron is defending their new promotion from people who are criticizing it, by saying that 70 percent of their customer base are Spanish speakers and so that demographic are their target customers. After all, strange restaurant promotions have been a part of the business for a long time now.
Back in the 1900s a hot dog stand in Coney Island faced rumors that they used unhealthy meat, so they paid actors to dress in lab coats and eat their hot dogs to show how healthy they were. In a twisted promotional ploy, one burger restaurant in Las Vegas bases its entire marketing campaign on how unhealthy their food is. The Heart Attack Grill offers a free meal to any of their customers that weigh over 350 pounds, and has had two customers rushed to the hospital after collapsing during a meal at the restaurant.
