Automotive BDC Internet Retention - Guest Relations

2012-05-28 8

http://dealeretraining.com/
https://www.facebook.com/dealeretraining

Stan Sher of Dealer eTraining discusses how the business development and/or internet sales department needs to be viewed as the guest relations department. Guests come to stay and remain with the dealership while customers come and go. Start viewing customers as guests and the dealership will increase levels of professionalism as well as revenue.