Lowes, a chain of home improvement stores, is facing a barrage of complaints after it withdrew advertising from a reality TV show that looks at the lives of US Muslim families.
The chain ended association with "All-American Muslim", after complaints from a conservative group - the Florida Family Association - for what it claims is "propaganda that hides the danger Islam represents to American liberties".
Now a US senator says the company's "naked religious bigotry" must be corrected or a nation-wide boycott may be on the cards.
Al Jazeera's Alan Fisher reports from Great Falls, Virginia.
