The Ministry of Tourism is expected to invest NIS 41 million in the southern resort town of Eilat in 2012. The investment was allocated as part of a five-year plan, to leverage the tourism potential of the resort. The investment will incorporate marketing, events, infrastructure and improving the tourism product in the city. As part of the five-year program from 2010 to 2014 the Ministry of Tourism, Ministry of Finance and the Municipality of Eilat have assigned NIS 103 million for tourist infrastructure development and upgrading of existing and new infrastructure.