by Kevin Hunt
Today, we continue our series of posts designed to provide more context into corporate social responsibility (CSR) at General Mills, with Jeff Harmening, president of the Big G cereals division at General Mills.
We released our 2012 Global Responsibility report (and video) last week. So I sat down with Jeff to discuss his perspective on CSR.
In this video clip, Jeff responds to my question about how corporate social responsibility is built into the culture at General Mills.
Jeff also says it’s important for our employees to live out the company’s values, every day.
“The real question comes down to ‘what are consumers experiencing with the products you’re selling to them, and how does what you feel corporately weave its way into the lives of the people who are working for the company?’” says Jeff. “There’s a tremendous pride that we all have in working for General Mills, and it is a pride born out of the principles and values that we have a