(3BL Media) April 20, 2012 - H&M has branded Conscious* as the name for all of the company’s work for a more sustainable fashion future. Conscious* Collections, Actions, and Products are at the core of the company’s corporate and fashion initiatives. The international fashion retailer is marking Earth Day by celebrating its certification by the Textile Exchange as the biggest user of organic cotton in the world. H&M also welcomes Earth Day this year by releasing a unique video featuring Head of Design, Ann-Sofie Johansson and Head of Sustainability, Helena Helmersson discussing the retailer’s Exclusive Glamour Collection and successful sustainable initiatives.
H&M’s Exclusive Glamour Collection and Conscious* fashion collection, now in stores in time for Earth Day, epitomizes the fusion between sustainability and fashion- using greener materials (such as organic cotton and hemp and recycled polyester) to create pieces reflecting the most popular of today’s latest trends.
