Topofthefirstpage.com weekly video explains the benefits for company's to join social media networks. Social networks connect family, friends, and recently have start connecting consumers to products and services they use. It allows for one-on-one interaction, feedback, and promotional deals. With so many social media networks out there to choose from, businesses must do some research. It would be pointless to join Twitter if everyone who uses your service belongs to Facebook. This video outlines a few methods you can use to find out what services your target market use.
