http://www.lockergnome.com/decisions/2012/01/10/targeted-ads-and-polarization/ - Ever notice how the ads that show up in the margins of your browser when visiting websites (including this one and LockerGnome, to name a couple of examples) are sometimes eerily relevant to things you've searched for or read recently? This is no mistake; advertisers (especially Google) have long used search data to pinpoint appropriate audiences for greater effect in selling not only merchandise, but ideas. As an election year looms, you'll probably be seeing even greater evidence of this based on your political biases. At the end of the day, though, do you see this targeting as an ethical use of your search data, or an unforgivable invasion of your privacy?
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