http://www.ryansreview.com/google-sniper-review.php Key Elements of Online Small Business Websites: The root strategy of Google Sniper is to build very small websites that are optimized for one keyword and rank at the top of the search engines for their target term. The key to getting the website at the top of Google is to have a domain name with the keyword in the domain. George Brown then teaches his students how to optimize them for maximum results, more traffic, and more sales.