http://www.lockergnome.com/social/2011/12/02/why-automating-social-media-makes-you-look-like-a-jerk/
Automated social media seems like an oxymoron, doesn't it? After all, what's so social about having what amounts to a robot interacting with people who take the trouble to follow you on Twitter? Kelly Clay talks about how there's a right way to automate social media (if you must), and a wrong way. Read this to avoid coming off like some kind of phony jerk while trying to get the most out of the good things that social media automation can offer when utilized properly.
You can watch the entire live TLDR episode here:
http://www.youtube.com/watch?v=SjJBRZk7N1Q
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