Referrals: Using LinkedIn to Generate High-Quality ...

2012-04-02 17

Like every salesperson, Rachel knows she has to grow her network of contacts to grow her business. That’s why she signed up for a local networking event. However, meetings got postponed. Introductions never got made. High-potential contacts never came through with any leads. What did she do wrong? In this Quick Take, you will learn why networking events often fail to generate new leads (hint: the event isn’t usually the problem), how to turbocharge your networking efforts by combining the power of LinkedIn and face-to-face events and how to encourage networking partners to go the extra mile for you.