Posted by Gretchen Siegchrist
CSR and sustainability conferences and meetings generate thoughtful dialogue and enthusiasm that, unfortunately, can evaporate soon after attendees leave. Video provides a simple, cost-effective solution to this problem by providing compelling, sharable content that continues these discussions long after the conference is over.
Here are some basic tips for successfully using video at sustainability conferences, meetings and events:
What to Record?
The centerpiece of most conferences are keynotes and panel sessions, so focusing on these events is a good place to start. Attendees also bring a wealth of knowledge that complements what’s being said by the panelists and speakers. Take advantage of this diversity of experience by videotaping interviews with as many conference participants as possible.
Ask them why they came, what they’ve learned and what they’ve liked, and you’ll get great content for videos to market and promote your even
