SEO company http://topofthefirstpage.com has released another SEO tip video, this time regarding the importance of link building. Links prove to be very significant when it comes to search engine optimization. Search engines such as Bing and Google examine the links as they crawl your page, for a few reasons. One reason is because it gives a sense of the popularity of your website. Another reason is decide the credibility of your website. Are your links relevant, and linking to and from respected websites? It's important to make sure your links serve a purpose and retain value. Additionally, you want other webmasters to put your link on their website. A great method to meet fellow webmasters or business owners with websites is to join a local group where you can network using face-to-face interaction.