Adrian Grenier's company SHFT and Ford sponsored a gift lounge at Sundance.

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Adrian Grenier and Peter Glatzer talk about their company SHFT at Sundance. SHFT is a multi-media platform founded by Peter and Adrian Grenier. Their mission is to convey a more sustainable approach to the way we live through video, design, art and culture.

Ford also partnered with SHFT on the lounge and highlighted their new eco friendly Ford Explorer.