Media Impact: In the News
Mucho Corazón (A Lot of Heart), a new Entertainment-Education television drama, captured the hearts of viewers across Chiapas, Mexico during its debut on Wednesday, January 25th. The drama, the result of an exciting partnership between the State Government of Chiapas and PCI-Media Impact (Media Impact), a leader in Entertainment-Education programs, is helping spread the word about the importance of sustainable development, gender equity and respect for Indigenous Peoples.
Entertainment-Education (E-E) programs incorporate critical information into entertaining media to simultaneously amuse and engage listeners. The creators and producers of Mucho Corazón will use the drama to discuss provisions to promote the rights of women in the State’s new constitution, the first in the world framed around the UN Millennium Development Goals (MDGs). The MDGs are eight internationally agreed upon to address the needs of the world’s poorest communities.
