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SEO makes a huge difference in how your site is viewed within the search results. The simple fact that there are hundreds of thousands of affordable SEO services available online is proof that the system works as long as business owners are willing to make the investment in their business.
The main reason SEO is growing in popularity is because of the results that come through when optimization is done properly. The problems start to rise however when business owners believe that SEO is an one time deal - that you only need to make a small investment. If you pull the plug on your optimization efforts however the ground you've gained starts to fall out from under you.
