There may be a lot more to life than being "really, really ridiculously good-looking" but it sure can't hurt. When NEXT launched its model search earlier this year together with Grazia and Storm, competition organisers were inundated with scores of entries from bright young things all over the country. The competition generated a huge buzz in the media and on social networks (most notably when Roland from Belfast made his bid for victory) but at the end, after 20,000 entries and 1.9 million public votes, NEXT whittled down the competition to 10 finalists...
http://www.graziadaily.co.uk/fashion/archive/2011/10/07/the-next-big-thing.htm
