Israeli entrepreneur Rotem Guez says he has legally changed his name to that of Facebook's CEO Mark Zuckerberg, a gimmick meant to persuade the social networking site to back down from what he says are threats to take legal action against him. He's telling Facebook: "If you want to sue me, you're going to have to sue Mark Zuckerberg." He says a lawyer for Facebook pressed him this week to close his online business 'Like' Store, calling it illegal. Like Store promises to enhance companies' online reputations by offering Facebook users free content only accessible by clicking "like" on the companies' profiles.
