The low-cost airline EasyJet, active in Israel for three years is planning to add new routes from Tel Aviv to Paris, Madrid and Rome. The airlines who has proven successful in flights from London and Basel and Geneva in Switzerland has captured 20 percent of the market share in the Israel Switzerland route and 16 percent on the Tel Aviv London route. This year the company will fly more than 250,000 passengers on its flights to Israel, and according to its commercial manager, Hugh Aitken, its activity has strong growth potential. The company has recently increased its business sales by offering flexible flight tickets which costs slightly more than regular tickets, but allow passengers to make many changes in the time of the flight, as opposed to regular tickets in which changes often cost even more than the ticket itself.
