Lowering Production Costs - Franchise Marketing Automation Travel Agents Case Study - SproutLoud - http://www.SproutLoud.com - http://bit.ly/qFBvHN - http://franchise-marketing-automation.blogspot.com
Using templatized marketing materials, whether for high volume campaigns or individual franchisee orders, also lowers the overall cost of production and execution, generating savings which franchisors can reinvest in additional marketing or pass along to franchisees.
Optimizing Corporate Resources
Automating (Franchise Marketing Automation) many of the time consuming, manual tasks associated with franchise networks standardizes the management process. As a result, corporate marketers can be more productive, spending more time focused on generating revenue and less on administration.
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