Charles Barkley Joins Weight Watchers to Run Point on new “Lose Like a Man” Campaign. Weight Watchers International, Inc. today introduced National Basketball Association (NBA) Hall of Famer and current “NBA on TNT” studio analyst Charles Barkley as the ambassador of its new Weight Watchers for Men campaign. The dominant and outspoken former power forward and current television personality will appear in print, broadcast, and online marketing beginning December 25, 2011, as part of the new “Lose Like a Man” advertising platform. Losing will be a new role for someone who has focused for so long on winning, but Barkley is confident he can make the change.
