This week a new Lawyer advertising campaign for Douglas and London will hit the airwaves. Their last "graphics and stock image" driven lawyer TV commercial got over 26,00 calls in four weeks. This style of TV commercial is very simple and straight forward in its look and content.
The Douglas and London lawyer advertising spells out the facts published by the FDA, iCreative Network then added a strong call to action announcement followed by a strong past performance and experiences statement. The TV commercial concludes with a quick look at the Douglas and London law firm attorneys.
In the past two years John Heller has produced four simple DRTV commercials of this type for three different law firms. All of the personal injury lawyer marketing - TV commercials were very successful.