On Wednesday October 5, 2011, adboss.com.au sponsored a FREE SmartCompany webinar - Advertising for SMEs -- how to make sure you get bang for your buck this festive season.
It was intended for SME advertisers as they head into the end of year festive season -- a traditionally peak advertising period. Whether you are considering print advertising, online advertising, television advertising or radio advertising there are some great pointers. The following video comprises the full webinar notes.
Below is an overview:
"The Christmas selling season is looming large for SMEs but as many firms prepare they will face the challenge of perfecting their advertising mix -- there's online and offline advertising, mainsteam and niche, branding and lead generation.
SME advertising strategy expert Sam Granleese will help explain what type of advertising works in what circumstances and the tactics SMEs can use to ensure they get the best response to their campaigns this Christmas."