Experiential Marketing Campaign - RC&M India - General Motors India, intended to reach their TG in places that did not have GM dealerships. With a dual objective of providing support to their existing dealers and create hype and awareness around the brand Corsa, a 43 feet trailer carrying cars was used as a branding unit, for the first time ever, in India. The trailer was also converted into a 3D stage to display vehicles when stationary. This was done with the help of a hydraulic system on one side of the vehicle.
