In 2007 Wayne and Gerardine Hemingway and the HemingwayDesign team developed a concept of a festival that celebrated the history of British Creativity. Working with a team of researchers from Wolverhampton University they forensically assembled the archives, the experts, the knowledge bases that would enable an authentic celebration of the music, fashion, art, design, film and food of the 40s, 50s, 60s, 70s and 80s and be able to look at how these "decades of cool" are influencing today's world renowned British creative culture.
The concept had its birth in August 2010 at the highly acclaimed Vintage at Goodwood event. Over 50,000 people came to party, the majority 'dressed to the nines'. Vintage 2010 dominated the media coverage of summer events and dominated the nominations at the 2010 Festival Awards, walking away with the Best New Festival category.
