This video talks about the different types of gold and silver you can buy as well as how precious metals are priced and sold in the market place.
In regard to metal purity or fineness, pure gold is 0.999 fine and what that means is it is 99.9% pure. When you hear 14 carat gold, that's 58% pure. That is not how you buy gold for investment.
Typically when you purchase precious metals, you buy it by the Troy Ounce. When you hear about the spot price of gold or silver it is always quoted per ounce and each and every country or region has a specific price that will be listed on a daily basis.