A large number of business owners find that there comes a time when they need to change their website. It can happen for any number of reasons. Suddenly your name or your business model changes. Maybe a better domain comes up. Or maybe you discover that there is a better way to present yourself online with a new URL and a new layout. Before you start with a web design company, create that new website and start new internet marketing and SEO efforts from scratch, you should be considering 301 redirects.